Heinz (and We are Social) are my social media heroes.  They come up with really sound, hard-working insights that seem so simple but work so well.  My favourite campaign of theirs is the Get Well Soup idea – send a personalised can of soup to  with a sick friend good tidings! DOne via Facebook it was financially savvy too.  They’ve also done a sweet grow your own tomatoes campaign and reward their loyal fans with exclusive offers such as when they allowed Facebook Fans to get their hands on a limited edition balsamic ketchup first.