B(r)andwagon Jumping

I really like the quick turn-around Penguin had with this reaction to the John Lewis Christmas ad. Quite a brave cross brand marketing move.  #MontyThePenguin

And of course the other obvious participant is McVitie’s Penguin; they had this witty response

penguin, mcvities, montythepenguin


3UK whipped up this tweet (they would have got more exposure if they’d thought of using the hashtag #RookieError3