It can be hard to find credible, consistent stats for social media in Ireland.
IPSOS MRBI are a great resource that I use a lot. They’ve been doing this for a few years now so their figures give us good insights into which platforms are going from strength to strength and worth continued investment.
I use a lot of stats from the UK and the US as well to help me. That’s really just as a guide as they’d be somewhat ahead of Ireland, also we can have some pretty quirky, unique stats … because we’re Irish. We have the highest penetration rate for Snapchat in the world and the most usage of Facebook in the English spoken world.
We Are Social Singapore produce a monster piece of research every quarter which really helps with International clients.