Mashable published this article today outlining what has been the topic of conversation for the past few months – the free Facebook lunch is over.
This will be much better for the site as a whole. In general the quality of content on Facebook could definitely be improved. It could be more strategic and harder working for brands. More relevant and “on brand” – less of the generic “Hit Like if you are happy it’s Friday” posts. More valuable and rewarding to the fans and just more considered overall. In my experience the amount of time a marketing manager will spend making sure that the artwork for a press ad is perfect, or the edit of a TV ad is bang on, is in direct proportion to the amount of money it is costing.
So maybe if Facebook requires an investment, more time will be invested in creating a better page and Facebook will keep going from strength to strength.
Mashable is fantastic. There’re very few original content sites like it. So you’ll be seeing a lot of articles from them posted here.
My personal favourite as anyone who’s attended any training or workshops sessions I’ve done is the Vine of Ryan Gosling being a bad boy and not eating his cereal.
Mashable did a great challenge for Valentine’s day using the latest trending social media phenomenon Vine and creating the hashtag #valenvine.
Everyone is saying Vine is the new Pinterest. If images are king, video is god, I guess.
Since Twitter is backing Vine it’s knocked all the competition sideways. Viddy must be seething as they turned down an acquisition offer from Twitter… the words Decca and The Beatles spring to mind.
Brands are already advertising on Vine and celebs are entertaining their fans with it. It’s going to be a great way for brands to garner interaction through competitions. However, one major drawback is that infuriatingly they have only launched it for i-phones. I naively thought those days were over, since android users far outweigh i-phone users now and are steadily and dramatically increasing year on year. Droids – you can browse the videos using Vine Flow, but isn’t that a bit like watching people enjoy a great meal through the restaurant window?
So long as Twitter continue protecting people from unsolicited promoted messages and asinine branding, I suspect it is going to enjoy a Pinterest-like ascent.
Update: June 2013 – it’s on Android now….flawed, but available. For exampleon the i-phone you can search for people that you’re not connected to…on the Android at the moment you can only invite people by text or email… or twitter. Which is quite laborious.