B(r)andwagon Jumping

I really like the quick turn-around Penguin had with this reaction to the John Lewis Christmas ad. Quite a brave cross brand marketing move.  #MontyThePenguin

And of course the other obvious participant is McVitie’s Penguin; they had this witty response

penguin, mcvities, montythepenguin


3UK whipped up this tweet (they would have got more exposure if they’d thought of using the hashtag #RookieError3


Ground-breaking stuff from Honda here with this cool toggle technology (that’s the official technical name for it).  Well kind of ground-breaking… it was done before for this Bob Dylan video.


Nonetheless as  Apple would say, being first doesn’t necessarily mean  you’ve done the best job.  TV advertising is slowly becoming less and less effective and big brands are finding their target where they spend most of their viewing time.  Netflix Ireland boasts over 150,000 subscribers whereas 377,400 UPC users watch TV online (Eircom sentiment survey 2013) and 1 in 3 spend about the same time watching YouTube as TV every week (YouTube).

What does this mean for the future of TV or should I say AV advertising?

Well luckily for the consumer marketers will have to be more creative and make content that people chose to watch, and hopefully share.  Last year Volvo Trucks won with the Epic Split stunt.  But that’s a really enormous production,  the result of a genius ad agency and a very brave client.  It’s not going to provide anyone with a formula for success on YouTube…

I reckon the answer is that advertising is going to become more bespoke – so for YouTube you create specific advertising that targets your audience precisely and engages them in a memorable and entertaining way.  And not in an aggressive hostage manner….

If you’re obliging people to watch your ads as prerolls, let’s face it you have your work cut out for you to maintain engagement 94% of people choose to skip the ad. (Niall Communications).


Burger King who have a great track record on Social created bespoke preroll ads poking fun at the annoyance that they cause and incorporating it into the creative idea.

Mashable do a great list every month of the most shared ads on YouTube – here’s September’s.

Do you need help with your social media?

USING SOCIAL MEDIA is a hygiene factor for companies nowadays – an affordable and effective way to communicate with your brand ambassadors, customers and stakeholders. All these different channels are revolutionising how you can interact with, inform, help and and learn from your customers, an amazing tool for rewarding advocates and placating whingers.

In Ireland alone, we are massive users of social media and it is a missed opportunity for any company not to be present and interacting with their consumers.  Did you know that we are the fourth heaviest users of Facebook in the world (the heaviest in the English speaking world) and Snapchat has the most penetration in Ireland?  You only have to listen to the call to action on radio ads – you are no longer being sent to the website (a static non-interactive forum) but to their Facebook page.

No company is too small to have a presence on social media; whether it’s to help boost your search engine rankings, act as a customer service tool, learn what your customers want, engage a new target audience, or simply to have an online presence. But the thought of entering into this ever-changing, massively expanding world is daunting: Which sites should my business be on? How can I find the time to keep them up to date? What should I say? It is much more manageable than you think.  With my help you can soon be totally immersed in this world, and wondering why you didn’t do this sooner.

So if you are in need of help with setting yourselves up in the most strategically effective, cost and time efficient way on social media, let’s talk.

WHAT I CAN do for your brand is:

  • Analyse your company structure and business objectives and work up an affordable, hard-working communications and social media strategy
  • Recommend the right media for your business (effective channel strategy)
  • Advise what to say on them and when (distinctive communications and content strategy, tone of voice, conversation calendar)
  • Select the right people within your company who will be responsible for maintaining and monitoring the sites and provide them with the training they need to work as efficiently as possible. I can help you with monitoring the sites, interacting with your followers and find appropriate and engaging content for the sites for the first couple of months until you find your feet.
  • OR I can provide content and do all the work for you – handing in a KPI report to an agreed schedule.

I ALSO WORK ON A CONSULTANCY BASIS WITH AGENCIES, so if your agency needs a dig out during busy campaign periods, help with strategic pitch work, or want to have a chat about how best to set up a social media function in-house, please give me a shout.

I CAN PROVIDE TRAINING AND WORKSHOPS if your team needs to be more conversant about social media. I create bespoke sessions that get them familiar with the business tools – how the different channels are operated, how they can be used effectively with best-in-class case studies. Some of the training sessions I’ve done include:

  • Brand strategy – creating a tone of voice, channel and conversation strategies for your social media
  • Online PR – how to manage your brand’s reputation, and what to do in a crisis
  • Personal brand – how to build your own online presence and reputation
  • Facebook and Twitter for Businesses
  • Snapchat – talking to Millenials
  • Getting the most out of LinkedIn
  • Content is King – how to create and manage engaging and strategic content
  • Everything you wanted to know about Social Media but were too shy to ask (an overview!)

BUILDING PERSONAL BRANDS is also something I’ve helped Clients with.  Due to the confidentiality of this area, I haven’t included this in my CLIENTS page.  This can include reputation management, increasing your online presence through social media and getting you an impressive personal KLOUT score or just teaching you the basics in a very informal and flexible way (lunch hour or after work…).