Handy little infographic from Simply Zesty. It’s weirdly hard to unearth good up to date stats on Irish social media use so I thought I’d share this one.
Unsurprisingly mobile use is on the rapid increase and all the kids still love Snapchat. 
Author Archives: Kerry FitzGerald
No such thing as a free lunch
Mashable published this article today outlining what has been the topic of conversation for the past few months – the free Facebook lunch is over.
This will be much better for the site as a whole. In general the quality of content on Facebook could definitely be improved. It could be more strategic and harder working for brands. More relevant and “on brand” – less of the generic “Hit Like if you are happy it’s Friday” posts. More valuable and rewarding to the fans and just more considered overall. In my experience the amount of time a marketing manager will spend making sure that the artwork for a press ad is perfect, or the edit of a TV ad is bang on, is in direct proportion to the amount of money it is costing.
So maybe if Facebook requires an investment, more time will be invested in creating a better page and Facebook will keep going from strength to strength.
Lovely simple idea from the Germans
Simple briefs are always the easiest to work with and usually produce the best work… case in point
Best Twitter conversation ever
A lot of what makes a brand stand out is the tone of voice used. It’s integral to the brand personality and says a lot about the company.
Here’s the wonderful Innocent with “Stop looking at my bottom” written on the bottom of their cartons.
And Google with a “Stats for nerds” hyperlink
.
Tesco Mobile took this the next level and ran riot on Twitter late last year, creating a lot of publicity and making friends along the way (Yorkshire tea, Jaffa Cakes, Cadbury…). #wishihaddonethis
2013 Memes
Mashable is fantastic. There’re very few original content sites like it. So you’ll be seeing a lot of articles from them posted here.
My personal favourite as anyone who’s attended any training or workshops sessions I’ve done is the Vine of Ryan Gosling being a bad boy and not eating his cereal.
Burger King – pretty, pretty cunning
Burger King are the King of social, imho. Well within their category anyway. So whatever they do it’s worth keeping an eye on. Everyone knows about their controversial Whopper Sacrifice campaign on Facebook that encouraged a spout of Friend Denunciation in return for a free Whopper. This time the crazy Norwegians have taken the whole Genuine Friend thing a bit further with the Whopper Sellout.
It was a brave move and must have taken some convincing to the marketing bosses, but I think it was pretty clever. The value of a real Fan is something new in Facebook marketing, and is definitely an area that is worth exploring and brands investing in. I can’t tell you how many Facebook page competitions I’ve run where the entrants are either compies, or totally physically incapable of enjoying the prize at stake (entrants from India hoping to win a movie pass that evening in Dublin).
How’s Vine doing?
It will be a while, I imagine before brands will be familiar with and comfortable using Vine. Unlike Instagram you can’t upload ready made videos, so it’s more restrictive and reliant on having someone on board who’s handy with the app and creative with a camera. Also the six second time limit is a challenge in itself. Instagram is much more marketeer-friendly with 15 seconds.
How and ever, it’s interesting to look at best practise examples and Social Media Examiner have a great article on the way businesses are using it. And the ever-excellent Hubspot blog has another suite of examples here.
