Burger King are the King of social, imho. Well within their category anyway. So whatever they do it’s worth keeping an eye on. Everyone knows about their controversial Whopper Sacrifice campaign on Facebook that encouraged a spout of Friend Denunciation in return for a free Whopper. This time the crazy Norwegians have taken the whole Genuine Friend thing a bit further with the Whopper Sellout.
It was a brave move and must have taken some convincing to the marketing bosses, but I think it was pretty clever. The value of a real Fan is something new in Facebook marketing, and is definitely an area that is worth exploring and brands investing in. I can’t tell you how many Facebook page competitions I’ve run where the entrants are either compies, or totally physically incapable of enjoying the prize at stake (entrants from India hoping to win a movie pass that evening in Dublin).