This article from Silicon Republic demonstrates the need for social media but reinforces the fact that many small companies struggle to implement it. It does eat into your staff’s time, but I can show you ways to create an efficient social media strategy that minimises time spent and resources used. Social media is a fabulous way to keep consumers up to date and aware of your services and products and needn’t be the headache that pushes you away from it.
Ways I can help:
- Identify essential social media channels
- Develop a content strategy that pushes out your key messages
- Determine the most suitable candidates in the organisation to post, monitor and maintain the sites – or do that for you
- Workshop a conversation calendar that takes the head-scratching away from what to post